Retail Product Launches

Strategized, developed, and created 360  campaigns used worldwide in 1,000+ Victoria’s Secret Beauty retail locations and online, increasing sales from $5.4B to almost $8B in under 10 years; revenue per store regularly increased year-over-year by up to 30%. Directed and collaborated with celebrated fashion and product photographers, including Russell James, Ellen von Unwerth, Joel Stans, Shu Akashi, and Michael Bay.